Training:

How to achieve the best results when working with designers

Through practical case studies and working on concrete problems, in groups of 12 participants you’ll have the opportunity to learn how to organize and carry out projects that include graphic and/or interactive design. After attending the workshop you will gain a certificate and have the know-how to get the best out of your creative team no matter if you’re working on a visual identity, poster or a web site!

For whom

  • small and medium enterprises, public administration officers, startups, institutions…
  • marketing and promotion managers
  • brand managers
  • public relations managers
  • advisors in marketing and promotion
  • web shop and web project team leaders

Benefits

  • better cost control
  • better deadline control
  • understanding of the creative project process and stress reduction
  • expertise in design related communication and terminology
  • sovereign management of projects that include creative teams
  • basic understanding of intellectual property issues

Offline projects

Topics

  • What is a brief and how to write one
  • What is a target audience and how to define it
  • What is a brand and how to evaluate it
  • What is a logo and how is it different from a visual identity
  • What are visual identity guidelines
  • How to choose the right designer, agency or studio for a project
  • When to include a designer and/or a creative team in the project
  • How to organise the work process and what to expect from the designer solutions
  • What is copywriting and why is it necessary
  • What is intellectual property and why is it important for your project

Prices (per participant):
mini version (3 h) = 65€
maxi version (8 h) = 105€

Online projects

Topics

  • What is UX and what UI design
  • What is a wireframe and an information architecture
  • What is a target audience and how to define it
  • What is copywriting and why is it necessary
  • How to write a brief for a digital project
  • How to approach content creation for digital media
  • How to organise the work process and what to expect from the designer solutions
  • What is a digital styleguide
  • How to manage and oversee digital production
  • What is intellectual property and why is it important for your project
  • What is a beta version, soft and hard launch

Prices (per participant):
mini version (3 h) = 65€
maxi version (8 h) = 105€

Workshop leader

Mila Marina Burger

Mila is an organizational and communications expert with 12 years of experience in creative industries. As a partner in visual communications and digital production studio, she led and participated in the implementation of over a hundred creative projects, from brand strategies, integral visual communications projects to presentational webpages and complex online applications for various clients from Europe, the US and China. She has successfully held dozens of workshops and presentations, finished the education for organising and managing the design tenders at the Croatian Designers Association as well as the education as the consultant for EU projects design and management.

Find out more about Mila here or from her LinkedIn profile


500+

creative projects


15+

years of experience


100+

national and international clients