The visual identity reflects the central idea of the route — the idea of a rich cultural heritage and exploration. It contains different pictograms that symbolize the Frankopan family identity — lion from the family’s second coat of arms, glagolitic alphabet letter typical for the Frankopan era, the crown as the symbol of reign and so on. The system is flexible and responsive which makes it work well in a range of media, including interactive.
Around 30 illustrations were made specifically for this project in order to create a visual for a number of historical characters whose images have been lost in the course of centuries. Apart from illustrations of people, we’ve designed 20 illustrations of the ancient castles and sacral objects together with maps of the relevant geographical areas.
Filburg worked on the exhibition design together with a multidisciplinary team of interpreters, museologists, architects and video artists by interpreting large amounts of historical content and archival records gathered particularly for this project.
The Kraljevica Visitor Centre exhibition contains several multimedia applications showcasing an overview of the route’s locations and key characters. The challenge here was to create a user experience that will work with a wide array of content designed for different age groups with various levels of computer literacy.
Designed as an add-on to the experience of visiting the route, the iPhone and Android mobile applications contain a gamification feature that enables people to collect Frankopan stars with every new location visit. The more stars collected, the higher status is acquired with the highest status of the Frankopan duke.
A whole spectrum of different applications were necessary for the project ranging from basic signage of the route to promotional material and branded merchandise.