How do you use traditional maps in China? Do you understand the names of streets in Beirut? Based on the hot-cold game principle, this unique interface was designed with foreign alphabets and culturally diverse geomapping in mind.
On top of designing the product and housing, Filburg led and managed the process of prototype development working with a team of software and hardware engineers to adjust the design to production processes.
Initially made as a proof of concept, mobile applications later on became a channel for providing customized content to Loccie’s users. Using natural language processing, the next level of content development was a web application customized for individual user’s preferences.
Branded as a tool for adventurers and people with active lifestyles, Loccie has a fresh corporate identity with an immediate link to the idea of navigation.