The essence of the school’s effort is running in relaxation without a big focus on quantifiable results. After a careful analysis of the market situation this came out as the main differentiator from other schools and so the newly chosen, invented name became the playful combination of the word running (trčati) and classroom (učiona) hence Trčaona. The new name was accompanied with a fresh logo that evokes running in a group and works particularly well in digital media.
The main purpose of this campaign was to introduce the new name and visual identity as well as to communicate the start of a new season and invite people to enrol. We enhanced the presentation of the new name and visual identity by listing some impressive numbers about the school which helped support the organization’s credibility.