Experience design
Everything your potential customers or website visitors do (or do not do) is part of their customer journey. Create an experience directed toward business results.
Case study
Branding a music festival through a narrative lasting over a decade
Yes, you do sell things, but would you rather buy from a friendly, smiling person who sees and hears you, or a cold, automaton-like person who just spits out your order and a receipt?
The answer is simple, and it applies to every human being. Pair it with the idea that every (purchase) decision is emotional, and rationalized afterwards, and you get the picture. The choice is whether you want to delight or disappoint them.
Our approach
If you are failing to create engagement with your brand beyond the purchase, or your touchpoints feel disconnected or inconsistent, let us help. Together we can design an experience your customers will appreciate, seek out and share with friends.
Filburg will build your story using visual and verbal elements and expand it across channels and senses. Once we illicit an emotional response from your audience, we can start building your tribe, and with it, specific group identity. Your customers will get the feeling of belonging, as in, your brand understands them and fits into their life.
We did something similar with Garden festival, whose story and communication started with their mascott, The Silly Bird. Each new festival year had a theme, and all of them connected into a series, which gave visitors something to talk about, share opinions and relate to. How's that for a novel touchpoint.