Transformation
Leading a change within a company comes with considerable pressure. Keep your team, brand, and priorities synced.
Case study
Transitioning from a family company to a modern global corporation
If your company just got acquired, or is transitioning from family owned to corporate, everyone on board must buy into the story, vision and plan for the future. Navigating change well can be reassuring when done right.
Our approach
It all starts with perception, meaning what your company or organisation puts out there. Is it specific? Is it clear? Is it aligned with external and internal stakeholders and works towards your objectives?
Filburg can help you put your company or organisation in order. Articulate values and brand identity, fix brand architecture, messaging and then set up processes to distribute it inhouse and out.
It is all done in a clear and structured way, everyone gets to voice their concerns and influence the direction. Taking part makes accepting the new narrative easier. Instead of top-down, it becomes OURS. Thought out and well designed messaging and visual communication based on company values leads to a clearly defined company culture, which in turns leads to motivation and effective employer branding.