Q&A

Yes, we use them for various tasks like spelling, grammar, research, simple code generation and so on. We don't use AI chatbots for text writting because we believe our copywriter writes better. We don't use it for graphic design either except when it's part of the concept as in the case of The Garden festival 20 years exhibition visuals.

We believe AI facilitates and speeds up some of our tasks and can make you better in what you do, too. But, as we tend not to be fascinated by any technology, we look at and use AI critically.

Yes, Filburg can absolutely create a logo for you, but to make your investment truly worthwhile it should be part of a cohesive visual system called the visual identity.

A logo alone isn’t a brand. It’s a symbol. A key part of the bigger picture. If you’re building a business, your logo should be designed to align with your brand’s identity, values, audience, and messaging. That’s where strategy comes in.

Would you be open to discussing your business goals and audience first? That way, the visual identity can do more than just look good—it can actually work for you.

We’ve seen it too often: a thick deck full of insights and theory, but no clear actions to take. Filburg does it differently. To us, strategy only matters if it leads to design that works and decisions you can actually apply.

Filburg believes in research and clarity, but we focus on making things practical, visual, and actionable—from day one. If it doesn’t move your business forward, we don’t mention it.

Actually, marketing is just as critical in B2B. It’s not about flashy ads or gimmicks. It’s about building trust, educating your audience, aligning your team and creating a clear, credible presence in your industry.

In B2B, people don’t buy a product, they buy confidence. Marketing helps you show up consistently across channels, explain your value clearly, and support your sales team with the right content at the right time. It’s not optional. It’s your competitive edge.

Yes, absolutely. Organizing internal marketing means aligning your team, processes, and tools to consistently support your brand and business goals. Whether you’re starting from scratch or looking to bring more structure to what you already have, Filburg can help you define the right workflows, roles, campaigns, and communication systems to make marketing a core, strategic function both internally and externally.

Without a visual identity your company's LinkedIn feed may look like a fuzzy moodboard with no clear visual or verbal message. Setting up LinkedIn, in our experience, is super important for B2B and B2C companies but, to stand out and make it worth the investment, it needs to be done as a strategic move engaging your employees and thought ambassadors along the way.

We generally don't see much effect if the task we take over is too small. Branding takes time so we don't work on one-off, small projects for first time clients. Long-term relationship is the key to success.

Got it—you’ve got a logo and you need a webpage. We can help with that but to make that page work—whether it’s to attract leads, build credibility, or explain your offering—we’ll need to get clear on a few essentials: your message, your audience, the action you want visitors to take and the visual system we need to build around the logo.

Otherwise, it’s just a pretty page sitting online. Let’s make sure it’s doing something for you. 

It depends on the scope of the website. We cannot estimate. If we had to, we would say it depends on the size and complexity of the site. That includes time for planning, content, design, development, revisions, and testing.

If the content is ready and the feedback process is smooth, it can be quicker. If we’re building something more custom or you need help with content, brand positioning, or integrations, it might take a bit longer. No clear answer, unfortunately. Website is not a sack of potatoes.

See under "How long does it take to build a website"

It’s not about how many social networks your company is present on. It’s about whether you’re on the right ones to get to your target audience, with the right message, consistently. You can have a solid digital strategy by focusing on just one or two platforms IF  they’re where your audience is and your content aligns with your business goals.

Strategy comes first and defines which social networks to use. Not the other way around. 

That’s the million-dollar question. Sales growth depends on a few key factors: the strength of your offer, how well your brand connects with the right audience, and the consistency of your marketing and sales. 

In general, you can start seeing more traffic, engagement, or leads within a few weeks of launching a strategy. 

Actual sales growth often takes 2–6 months, depending on your industry, sales cycle, and budget.

The broader your target, the harder it is to speak directly to anyone.

Marketing works best when it’s focused. Narrowing down your ideal audience helps you tailor your message, choose the proper channels, and actually connect with people who are most likely to buy.

Let's say you are in the business of selling tractors. Not everyone needs a tractor, and only a handful of people can even identify a good one. Why would you spend tractorloads of money to reach people who do not need tractors?

Copying a website usually doesn’t help you stand out or connect with your unique audience.

Instead, focus on understanding what makes your business different and designing a site that reflects your brand’s strengths and goals. 

That way, your website becomes a real asset and a reliable salesperson.

One hour of consultations you can book under the Talk to us section and a debrief. We can look at your project, share our opinion about what needs to be done in order to solve the challenge and give you a ballpark of the cost.