Services
Branding
Do you know why you need a likeable, or at least consistent brand? Humans build emotional relationships, and a brand gives them something to connect to. Expressing brand loyalty (as in wearing branded t-shirts or driving branded cars) is a valid form of persuasion, which brings new customers.
Every brand is built on a foundation of values. What you (and Filburg) have to do is make it visually compelling and inspiring for your employees.
It is your story. Make it worth repeating. Make it mean something.
Align internal values across your organization. Make it sing across visual and verbal identity, give it a name that kickstarts feels, and reinforce it with a slogan, value proposition and consistent visual communications.
Once the brand identity is set, the company culture comes into place.
Brand architecture
Reinforce a unified brand identity by ensuring a clear, scalable structure that aligns products and sub-brands.
Brand platform
Set your brand apart with a unique core essence and compelling narrative.
Visual identity
Leave a lasting and recognizable impression by translating the brand’s essence into a cohesive visual design system.
Verbal identity
Strengthen storytelling and emotional connections with consistent messaging.
Touchpoints
Engage with customers and reinforce the brand’s experience at every level.
Market communications
Marketing begins with digital. Your billboard leads to a website, your social media posts lead to landing pages, and your loyal buyers form a gated community on your server, telling you exactly what your next product should be.
Imagine the data you could gather across all these channels and touchpoints.
Filburg tailors your digital solutions from all the data you can muster, filters it through current UI/UX design practices, and polishes it into a seamless experience for your audience.
Events, trade shows, or product launches. You tell us.
Toolkits
Every situation needs a tool. It could be a good-looking trade presenter or a complete communication toolkit. You tell us what you need it for, and we build it with you and for you.
Website
Your website should be a central hub for your communication, your ever-present salesperson, advocate, and PR agent. Whatever you do, everything leads to your website.
Social media campaigns
As the largest professional network, LinkedIn makes it easy to connect with potential clients and partners in B2B situations. It’s an efficient platform for building authority. If that’s your thing.
Trade fairs
Yes, Filburg can create an amazing booth and increase your visibility, which in turn generates business opportunities. But what you should really focus on is how we can extend the reach of your activities through various channels.
Employer branding
Company culture is not just a buzzword. It’s the image of your company that tells potential employees what it’s like to work there. You’ll attract people who identify with your values and that’s exactly who you want.
Commercial excellence
Analyze and optimize your sales, figure out if your current CRM is working out, and fiddle with the pricing or incentives for your team. Are your customer relationships working out?
Yes, digital tools can do so much, but sometimes, they break what they are supposed to fix.
Filburg can give you a hand in understanding every step of your sales pipeline and finding the right tools and processes to improve conversion and drive long-term growth.
Sales process optimization
Maximize revenue potential by streamlining your sales process and focusing on high-impact areas of the pipeline.
CRM integration
Enable better customer relationship management and data-driven decision-making by integrating your CRM system seamlessly into your sales workflow.
Pricing
Drive both competitiveness and profitability in the marketplace with a well-structured pricing strategy that aligns your value proposition with customer expectations.
Incentives & bonus systems
Achieve higher performance by designing targeted incentives and bonus systems to reward behaviors that directly contribute to business success.
Product lineup
Simplify customer choices and strengthen the brand’s ecosystem by strategically organizing offerings.
Market intelligence
Filburg can help you understand market trends, consumer behavior, and competitive dynamics through market research and data-driven insights.
We prepare you for shifts in the market and help evolve your offerings in line with consumer preferences.
Get actionable, data-driven insights to support your decision-making. Stay competitive and grow.
Market research
Make informed decisions with valuable insights into industry trends, customer behaviors, and emerging technologies.
Strategic modelling
Optimize your business strategy with strategic modeling to analyze competitors and forecast trends.
AI tools
Stay ahead of the competition with AI tools that leverage data to identify patterns and trends, enabling smarter, data-driven decisions.