2020 — era of new stories

2020 marked the end of one and the beginning of another era. As a year of changes for many, it meant both a big crisis and a big opportunity. Motivated by this line of thinking, the agile team at 2020, a newly established content agency, decided to start their own story. Filburg was entrusted with designing the visual identity.

The slash as a mark strongly associated with internet content implies the continuation of the story or its origin. So, to the right of the slash, we create a space for new stories. The color palette is monochrome and dramatic, complementing the theme well and also leaving space for presenting the agency's projects in the foreground.

The symbol evoking lines of text transforms into a secondary illustration in two variants: a vertical one symbolizing fire from which it was born and a horizontal one symbolizing a block of text (native content). The illustration can be used as a secondary element or as a background. In applications, all the elements are combined to create a recognizable yet flexible system.