Fargo Capital Partners

A different kind of investment company, Fargo Capital Partners immerses itself in the business of its holdings, infusing them with purpose and clarity to unlock their full potential. They entrusted us with creating a visual identity that would embody this transformative approach.

We created a visual identity that embodies this transformative approach—a modernist, kinetic system built around a single powerful idea: from closed to open, from foundation to pillar. In one smooth motion, the signs align to unlock the winning combination.

This visual metaphor reflects Fargo's approach: patient, purposeful engagement that reveals hidden value and creates alignment between vision and execution. The result is a visual identity and a set of applications, strategic and deliberate.