Fine remix
Project info
As the country's chief selector of fine drinks, Fine stvari launched a new brand of pre-batched cocktails made in Italy. Fine remix, in that sense, is a logical step forward in the company's approach to the FMCG B2B and B2C market that serves the audience that appreciates a fine cocktail without the need to have different ingredients nor equipment to make a fine cocktail at home or in a bar.
The name of the brand communicates a new perspective on the cult classics like Negroni, Manhattan, Martini and so on while the first in the series is The Negroniest, evoking the emotions of the Adriatic and Meditteranean glamour, spontaneus social mingling, with a hint of nostalgia.