Fine stvari

Through agile brand repositioning, clearer messaging and visuals, as well as continuous technical optimization of the webshop, advertisements, and posts on social media, we built solid foundations for future growth of Fine stvari. With the beginning of the COVID-19 pandemic and during the lockdown of the Croatian market, finestvari.hr as a webshop selling fine spirits from around the world to end customers became the main source of income for the company. That called for a quick redefinition of its market presence and building an adequate user experience online.

In a very short time, we designed a new visual identity of the brand, set up a positioning strategy, launched a new webshop, and articulated the strategy for advertising and communication on social media. Demanding external conditions**—earthquakes which hit Croatia and the pandemic—resulted in a rather unique market situation: digital channel use grew rapidly while alcohol consumption moved from bars, cafés, concerts,** and parties to homes and small, private get-togethers.

After only a couple of months working on the project, we achieved record sales, a record number of likes on social media, as well as stronger overall visibility of Fine stvari (finer things in Croatian) as selectors of the finest spirits. By continuously optimizing messages, visuals, target audiences, and interface elements, we quickly achieved drastically more visits, a lower bounce rate, longer sessions, and a better conversion rate.

In 2025, we branded the company's new Fine Remix product line of pre-batched cocktails with the first in the series called The Negroniest. More to come!