_____ for a better City.

In a public competition, the participatory budgeting project for the City of Dubrovnik got a new name, slogan and visual identity which will serve as the interactive communication framework of this great initiative.

DURA – Dubrovnik Development Agency started a very interesting and worthy project of participatory budgeting. This project framework will empower citizens to – beyond supporting idea generation – directly suggest, vote for, get financing for and execution of their initiatives for improving Dubrovnik.

Our solution, created in cooperation with Maro Pitarević and selected as the winner of the competition, is based on the concept of dialogue. We're opening the dialogue between Dubrovnik tradition and the future; the tradition of a republic as res publica or public cause and this institutional initiative which enables the individual to voice ideas important for the community and in this way actively make the future better. The second keyword of our concept is (inter)action. Ideas without engagement and execution are worth little. Our visual code is therefore black & white with interrupting bursts of colors suggesting action and activation.

The name "for a better City" in Croatian uses local Dubrovnik dialect and provokes dialogue by asking: "what would you do for a better City?" By using blank lines in front of the name of the project, visual design inspires proactive thinking which happens in a stylized area of the letter "D".

The slogan, written in first person to motivate, aims to disarm all those who are skeptical and think that, no matter how great their ideas are, the system will not recognize them. This slogan, as well as the entire visual system, aims to tell them that their particular idea has a good chance of coming true.