Gloglo

In a period when the events industry suffered a series of blows, a new hardware player in Croatia developed a mobile self-service dispensing machine for beer, wine, juices, and water.

When you're feeling thirsty at a festival, spare the plastic, fill your own cup, and serve yourself without waiting in queues at the bars.

Ever since we ourselves launched a hardware startup, we've been passionate about communicating new, innovative products. For gloglo, we created a name – an onomatopoeia of drinking – and designed a visual identity which complements the name and the very idea behind this product by using round forms and fluid backgrounds. Closely linked to festivals, music, and entertainment, the identity functions as a "window" into that world, and can be modulated depending on the context, from a quieter and more serious to a louder and more humorous one.