The Hvar House Company

Architecture and design complement each other as disciplines, so it was logical for Filburg to be engaged as a designer of the visual identity of a real estate company focused on the Croatian island of Hvar.

This real estate entrepreneur transforms traditional Dalmatian ruins into modern stone villas with rustic interiors. As outlined by the official Croatian national strategy of sustainable tourism, the management of the company aspires to pursue renovation directed towards sustainable luxury. The target market is located in Western Europe whilst the profile of buyers revolves around fast-paced lifestyles interested in sustainability and refined taste for design and travel services.

The visual identity is based on the Greek letter phi incorporated into the ancient Greek name for the island of Hvar (Φάρος – Faros). The symbol is outlined in lines and can be understood as the letter H, the central letter in the name of the company as well as the name of the island. It functions as a pattern applicable to a plethora of interior elements and printed material.

The identity's colours have been derived from natural phenomena found on the island — the sea, the flora, the stone.