Innovation in Health

Filburg partnered with German Health Innovation Hub & Holding GmbH to amplify their flagship open innovation challenges, designed to foster collaboration between major healthcare companies and emerging healthtech start-ups.

Our role was to develop and execute a comprehensive 3-month digital marketing strategy to promote HIHH's 7 open innovation challenges, which featured partnerships with industry leaders, namely, GlaxoSmithKline, Abbott, Siemens Healthineers, Beurer, Aidian, Qiagen, Takeda and 4 hospitals associated with the University of Medicine and Pharmacy "Grigore T. Popa”. 

The impact was a successfully supported HIHH's mission to create meaningful partnerships in the healthcare ecosystem, contributing to their track record of forging 30+ industry collaborations since 2016.