Let's talk about lung cancer

Lung cancer is one of the leading public health problems in Croatia, whilst also accounting for around 12% of total diagnosed malignant conditions in the EU last year. So it's important to talk about prevention, the importance of early diagnosis, but also about psychological help for people suffering from it and their families.

A new web platform, 'Let's Talk About Lung Cancer', for which we've designed a visual identity, will inform people about all of that. Our concept is based on connecting the idea of a dialogue with the stylised visual form of lungs. The sign, shaped like two mirrored wings, also communicates the relationship between a doctor and a patient, patients and their loved ones, better and worse days, questions and answers, hopes and worries, sickness and health.

As a central place for talking about this illness and supporting all involved, such a visual identity sets a wide foundation for further communication for the 'Let's Talk About Lung Cancer' platform, not just online but also through campaigns, actions, and merchandise.