Loccie — the outdoor navigator

Loccie is a new-generation navigator that assists human orientation in outdoor spaces. Unlike any other navigational product on the market, it uses a patented interface of a digital compass and personalised content to immerse you in the real world of experiences.

This innovative platform received funding from Development Agency Zagreb, the Ministry of the Economy of the Republic of Croatia, angel investors, and the SOS Ventures fund, and Filburg completed the product design, visual communications and branding, website, and a set of mobile applications.

How do you use traditional maps in China? Do you understand the names of streets in Beirut? Based on the hot-cold game principle, this unique interface was designed with foreign alphabets and culturally diverse geomapping in mind. In addition to designing the product and housing, Filburg led and managed the process of prototype development, working with a team of software and hardware engineers to adjust the design to production processes.

Initially made as a proof of concept, mobile applications later became a channel for providing customised content to Loccie's users. The team used natural language processing to develop the next level of content: a web application customised for individual users' preferences.