Morpharos

Morpharos, an award-winning architecture bureau from Stari Grad on the island of Hvar, transforms old into new, using natural and contextual realities, thus creating contemporary Mediterranean architecture. The visual identity we created for them is based on the relationship between the found and the designed, using forms from the natural context, purified and reinterpreted.

Stone as a fundamental construction material but also a landscape element of the Mediterranean becomes the basis for the Morpharos key visuals. Stone as an archaic protoform is an inspiration for all new interpretations and interventions resulting in a specifically Hvarian, Mediterranean architecture.

The visuals are augmented with layers of graphics evoking the island's natural elements so that the whole represents a collection of impressions – from fragrances and tastes, through tactile experiences, to manifested forms – which are distilled into three basic geometric shapes. They are integrated into the logotype itself from which they can be extracted in secondary applications.

The colour palette is also inspired by the Mediterranean, whilst the precise compositions, elegant margins, and contemporary typography complement the concept, communicating trustworthiness, advanced technology, and expertise.