New Malinska Waterfront

Filburg was approached to design the new visual identity for the new waterfront of Malinska, one of the most successful tourist spots on the Croatian coast.

Malinska, located on the beautiful Croatian Island of Krk, initiated its reinvention by commissioning a new interpretive strategy by Muses Ltd and an architectural project for its waterfront by NFO architects, including a new maritime heritage visitor centre.

Through a new brand identity and interpretive narrative for its waterfront, Malinska will make a significant step towards a new destination brand.

The Malinska waterfront's visual identity evokes concentric expanding waves, an abstractly stylised letter "m" serving as a subtle link with the tourist board logo, the bird's-eye view of the shoreline, as well as the nautical lines which mark the sea depth. The colour palette relates the oak forests so characteristic of the Island of Krk and Malinska to the heritage of the Adriatic Sea.