Nutty

Nutty bar is an all-natural snack bar made with healthy fats and nuts, free from gluten, palm oil, salt, and refined sugars. It came to be as a local startup, and its steady growth showed it needed a strategic kick to grow its market presence, brand recognition, and connect better with the health-conscious.

Faced with a competitive and saturated market, Nutty Barica brand needed a clearer identity and stronger communication to differentiate itself.

The visual identity was refined to express the brand’s natural and honest character, highlighting Nutty Barica’s all-natural ingredients like healthy fats and nuts. A soft, warm color palette was used to distinguish each flavor, while maintaining brand unity and shelf harmony.

The packaging redesign brought simplicity and transparency to the forefront. Clean layouts and easy-to-scan product benefits were emphasized while user-friendly, mobile-optimized website highlighted Nutty Barica’s key attributes.