The Garden

The Garden has spent more than two decades building something genuinely rare: a hospitality group whose reputation grew not through marketing, but through the loyalty of a community. From a single company, it has grown into a group with multiple companies working together to bring people the good times.

In 2025, after a brand perception research of internal and external publics, we crafted and established the brand strategy. After that, we designed visual identites for The Garden Collective, The Garden Productions and The Garden Brewery as both B2B and B2C oriented craft brewery. We developed a digital strategy and a source brand book together with all visual applications including stationery, vehicle branding and signage.

The Garden Collective now has a single, coherent identity that works as hard as the experiences it represents. A clear brand architecture is holding the group together without erasing what makes each part of it worth visiting. A shared verbal identity that gives every company, from the brewery team in Zagreb to the festival crew on the Dalmatian coast, or the pattisserie in Trešnjevka the language to talk about the good times people share there.

The visual system is already in motion ensuring that whatever The Garden builds next, it builds as one and as the rebrand rollout progresses, more is yet to come!