A successful brand is built step by step, planned and over time. Filburg follows it in each phase:

We work on projects that span at least two phases because it’s the minimum which can bring tangible results. That way we’ll get to an inspiring story, communicative design and relevant products – the pillars of a successful brand – together with you.

Discovery

A very important first phase creates foundations for later informed decisions. Through analyses of competition, context and users as well as joint workshops we’ll articulate with whom and how the brand should talk.

• Brand audit
• Competitive analysis
• User analytics
• Interviews
• Workshops and education
• EU project specs

Strategy

From the right name to an inspiring story and appropriate character, we’ll set up the brand platform strategically. The entire design and visual communications as well as the approach to product development and business decisions are built upon it.

• Brand strategy
• Brand platform
• Naming
• Product development
• Media planning
• Product planning

Design

Design is the first and most tangible manifestation of the brand identity. When well aligned with the main narrative and goals it is extremely powerful in connecting with users and inspiring the right emotions.

• Visual identities
• Graphic design
• UX design
• UI design
• Packaging
• Signage
• Design sprints
• Illustration

Communication

Building a brand is a constant dialogue with its users – we’ll find the right channels, the right time and the right way how to reach out to them with the messages that will resonate well.

• Brand management
• Visual communications
• Campaigns
• Events