The Garden Bar & Kitchen

After redesigning The Garden group’s extensive visual identity system we were tasked with branding the exciting spin-off project of The Garden Brewery – The Garden Bar & Kitchen

CLIENT

The Bird Ltd

ASSOCIATES

Zetho studio – Željka Pavlinović (architecture, Zagreb), Katušić Kocbek arhitekti – Hana Golubovac Ehrenfreund (architecture, Čakovec), Domagoj Kunić (photography)

First one opened in the centre of downtown Zagreb with another one following in a very special location, in the vaulted cellars of the medieval Zrinski castle in Čakovec. Together with the architects, we set up a graphic construction system which they then used to design furniture and fences, while our interior signage and details follow the same direction as well, creating a unified design.

As an extension of The Garden Brewery, the Bar & Kitchen visual identity uses some common elements (basic logo, colour set, typography) but augments it with specific details. The extended logo unites symbols of beer brewing, food and music, the ornamentality of craft, and the form of a vinyl record.

In spatial applications, the extended logo becomes a light installation, its ornamental construction basis for the signage and furniture design, while the system is augmented with surprising photos treated in a way that evokes record sleeves design. In digital media the logo is animated with music, becoming a plate for “serving” different communication elements.

  • Creative direction
  • Branding
  • Visual identity
  • Graphic design
  • Visual communication
  • Spatial graphics
  • Signage
Logo
Facade

Zagreb venue is dominated by an unusual facade presenting the brand in a novel way and introducing a more serene, chilled interior.

Zagreb

In line with the castle theme in Čakovec, we created large wall tapestries, each with its own story, custom woven for this occasion.

Čakovec
Business cards
Menu
Menu
Flyer
Flyer
Invites
Menu inserts
Poster
Poster

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